Your website looks dated, loads slowly, and doesn't convert. Should you refresh it or rebuild it from scratch? Here's what website redesign costs in the USA in 2026 — and how to choose the right option for your business.
Website Redesign vs. Refresh vs. Rebuild: What's the Difference?
- Content refresh: Update text, images, and branding. Keep the underlying structure. $500-$3,000.
- Visual redesign: New look, same platform. Updated fonts, colours, layout. $3,000-$12,000.
- Platform migration: Move to a new platform (e.g., Wix to Shopify, or to custom). $8,000-$30,000.
- Full rebuild: New design, new code, new everything. $12,000-$50,000.
Signs You Need a Redesign, Not a Refresh
Redesign when:
Your site loads in over 5 seconds → rebuild
Your site scores below 60 on PageSpeed Insights → rebuild
You can't update content without a developer → rebuild
Your site isn't mobile-friendly → rebuild
You're losing customers to competitors with better sites → rebuild
Your site loads in over 5 seconds → rebuild
Your site scores below 60 on PageSpeed Insights → rebuild
You can't update content without a developer → rebuild
Your site isn't mobile-friendly → rebuild
You're losing customers to competitors with better sites → rebuild
What Does a US Website Redesign Actually Cost?
Full Visual Redesign (same platform):
- 5-10 page website: $4,000-$12,000
- 10-25 page website: $12,000-$25,000
- Ecommerce redesign: $8,000-$30,000
Full Rebuild (new platform or custom):
- 5-10 page website: $8,000-$20,000
- 10-25 page website: $20,000-$40,000
- Ecommerce rebuild: $25,000-$80,000
What to Budget for a US Website Redesign in 2026
Most US small businesses should budget:
- Refresh (same platform): $2,000-$8,000
- Visual redesign: $5,000-$15,000
- Platform migration: $10,000-$30,000
- Full custom rebuild: $15,000-$50,000