Your website looks dated, loads slowly, and doesn't convert. Should you refresh it or rebuild it from scratch? Here's what website redesign costs in the UK in 2026 — and how to choose the right option.
Website Redesign vs. Refresh vs. Rebuild: What's the Difference?
- Content refresh: Update text, images, and branding. Keep the underlying structure. £500-£2,000.
- Visual redesign: New look, same platform. Updated fonts, colours, layout. £2,000-£8,000.
- Platform migration: Move to a new platform (e.g., WordPress to Shopify, or to custom). £5,000-£20,000.
- Full rebuild: New design, new code, new everything. £8,000-£30,000.
Signs You Need a Redesign, Not a Refresh
Redesign when:
Your site loads in over 5 seconds → rebuild
Your site scores below 60 on PageSpeed Insights → rebuild
You can't update content without a developer → rebuild
Your site isn't mobile-friendly → rebuild
You're losing customers to competitors with better sites → rebuild
Your site loads in over 5 seconds → rebuild
Your site scores below 60 on PageSpeed Insights → rebuild
You can't update content without a developer → rebuild
Your site isn't mobile-friendly → rebuild
You're losing customers to competitors with better sites → rebuild
What Does a UK Website Redesign Actually Cost?
Full Visual Redesign (same platform):
- 5-10 page website: £3,000-£8,000
- 10-25 page website: £8,000-£15,000
- Ecommerce redesign: £5,000-£20,000
Full Rebuild (new platform or custom):
- 5-10 page website: £5,000-£12,000
- 10-25 page website: £12,000-£25,000
- Ecommerce rebuild: £15,000-£50,000
What to Budget for a UK Website Redesign in 2026
Most UK small businesses should budget:
- Refresh (same platform): £2,000-£5,000
- Visual redesign: £4,000-£10,000
- Platform migration: £8,000-£20,000
- Full custom rebuild: £10,000-£30,000